There is nothing more interesting and engaging than a good story you can relate to. Nothing more adventurous and exciting than a journey. Established in 1999, OBD (aka Obsessive Brand Disorder) was a vehicle created to help brands tell their stories and share their experiences. We love brands because we grew up loving things that affect people. Guiding brands and producing creative outcomes that achieve this result is super satisfying. Creating a brand that people can engage with, share a moment with and rave about equals positive results on every level. We love what we do, and so do our clients, and their customers too... Smiles all around really.
out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it.
Our culture is simple, anything that supports our creative values and beliefs we embrace and celebrate. We want people to want to work for us and be free to be themselves. A family where they are free to collaborate and contribute. We believe vulnerability is key, so we encourage initiative and look for creative risk takers as that's what outside the box creative thinking requires.
We also celebrate what we learn from our few human mistakes, together. We are non-judgemental but understand commercial realities and business. We don't just deliver results, we build trust which in turn delivers authentic sustainable results and we do it on time and true to our word. Although credentials and capabilities are important, our culture favours individuals that contribute as that is where the true value lies for our clients.
OBD’s focus on brand and engagement means we respect the best methods of delivering a message and connecting with people. Today the format that most simply connects and engages is video. It is becoming more and more accessible (mobile included) and more and more sharable. Delivering a quality video can be one of the most valuable marketing assets an organisation can leverage. It is also fast becoming one of the most effective internal assets too. Staff education, Culture reinforcement, contribution and collaboration showcasing… Time to consider how film and video can benefit you.
When considering video for your organisation it is important to keep your eye on the prize. It is sometimes too easy for clients to get caught up in the process. The technology, the mega pixels and frame rates, when at the end of the day the only thing that matters is one simple question… "Does this convey my message and is there an audience who will care about it?" OBD understands brand and story and this is paramount. Yes, we make things look awesome, but that is an expectation of any good production company, we are more interested in the outcome, resonance and affecting change.
Think globally, act locally.
It's fair to say that what we do is heavily influenced by what we don't do. It’s what we say no to that makes what we say yes to for our clients so special. We love creativity that matters. We use our creative talents to inspire people into action. Taking a brand from simply being relevant, and developing how it can also be meaningful and more personally engaging turns us on. We focus on creating and guiding brands and their content to resonate, become memorable for all the right reasons and encourage engagement by choice.
We don’t just set out to build businesses we first aim to build movements that generate followings. Brands that people want to share, endorse and down right rave about! Powerful Stuff.
We consult and coach brands helping them realise the differentiators they need to be leveraging. We help brands and organisations clarify their offering, guide the objectives of their messaging and strategically develop their brand experiences and culture to be on brand and embraced by their audience. We believe every pillar of an organisation should be brand led because this is the only way to create authentic experiences from the inside out.
Having the theoretical 'keys to the kingdom' is one thing, however actioning it effectively is another. We consult and coach brands on best practices for implementing all the brand touch points. This is any point of contact someone may have with the brand that can build any form of perception of the brand. It encompasses everything. From marketing right through to the more intangible attributes such as engagement experience and word of mouth.
Having the clarity and strategic plan is only ever as powerful as the implementation and physical fulfilment of all its parts. OBD therefore produces everything you need. We don’t have a huge staff roster with big agency overheads, instead we ‘produce' in the truest sense. We manage, art direct and quality control to the highest standards all elements you require. We have a dedicated stable of thoroughbred creative contractors - same values too.