Stories resonate. In this age of instant information overload it is critical that brands cut through to consumers in a way that helps them to remember you and trust you. The most effective way to achieve this is to have consumers see themselves in your brand. Seems so simple?
This is where we come in. Our creative gift is primarily in the understanding of the human condition. We help our clients see what the heart and soul of their brand, something that humans (particularly the minds that matter) value and desire. Then we help them leverage it and extend it into peoples lives in an un intrusive way by creating assets that resonate with what their ideal consumer want and need. It's science Jim, but not as we know it!
OBD aka Oscar Bravo Delta (Formerly Obsessive Brand Disorder) was established in 1999. For almost 20 years we have been helping brands tell their stories and share their experiences in a way that inspires.
my influences come from real life. i'm not interested in cinema for cinemas sake.
i'm interested in life and what people feel.
Our culture is simple, anything that supports our creative values and beliefs we embrace and celebrate. We want people to want to work for us and be free to be themselves. A family where they are free to collaborate and contribute. We believe vulnerability is key, so we encourage initiative and look for creative risk takers as that's what outside the box creative thinking requires.
We also celebrate what we learn from our few human mistakes, together. We are non-judgemental but understand commercial realities and business. We don't just deliver results, we build trust which in turn delivers authentic sustainable results and we do it on time and true to our word. Although credentials and capabilities are important, our culture favours individuals that contribute as that is where the true value lies for our clients.
OBD’s focus on brand and engagement means we respect the best methods of delivering a message and connecting with people. Today the format that most simply connects and engages is video and the moving image. It is becoming more accessible and more sharable.
Delivering a quality video can be one of the most valuable marketing assets an organisation can leverage. It is also fast becoming one of the most effective internal assets too. Staff education, archival purposes, culture reinforcement, contribution and collaboration showcasing… the key way to resonate.
When considering video for your organisation it is important to keep your eye on the prize. It is sometimes too easy for clients to get caught up in the process. The technology, the mega pixels and frame rates, when at the end of the day the only thing that matters is one simple question… "Does this resonate with my audience and how much will they care about it?"
OBD understands brand, psychology and story, this is paramount. Yes, we make things look awesome, that is an expectation of any good production company, we are more interested in the outcome, resonance and affecting change.
Think globally, act locally.
It's fair to say that what we do is heavily influenced by what we don't do. It’s what we say 'no' to that makes what we say 'yes' to so special for our clients. We love creativity that matters. We use our creative talents to inspire people into action. Taking a brand from simply being relevant, and developing how it can also be meaningful and more personally engaging is what turns us on. We focus on creating and guiding brands to resonate, become memorable for all the right reasons and encourage consumer engagement fuelled by their desire for more.
We don’t just set out to build businesses we first aim to build movements that generate followings. Brands that people want to share, endorse and down right rave about.
We consult and coach organisations helping them realise the differentiators they need to be leveraging.
We help brands and organisations clarify their offering, guide the objectives of their messaging and strategically develop their brand experiences and culture to be 'on brand' and embraced by their audience. We believe every pillar of an organisation should be brand led because this is the only way to create authentic experiences from the inside out.
Having the theoretical 'keys to the kingdom' is one thing, however actioning it effectively is another. We consult and coach brands on best practices for implementing all the brand touch-points. This is any point of contact someone may have with the brand that can build any form of perception of the brand.
It encompasses everything. From marketing right through to the more intangible attributes such as the experience of brand contact and even ensuring control over word of mouth.
Having the clarity and strategic plan is only ever as powerful as the implementation and physical fulfilment of all its parts. OBD therefore produces everything you need. We don’t have a huge staff roster with big agency overheads, instead we ‘produce' in the truest sense. We manage, art direct and quality control to the highest standards all elements you require. We have a dedicated stable of thoroughbred creative contractors - all with the same impeccable values too.